4710 IMPORT/EXPORT MARKETING STRATEGIES SEMINAR

This follow-up seminar to "BASICS OF THE IMPORT/EXPORT BUSINESS" enables the entrepreneur, small or medium-sized business to pursue this exciting & profitable field or expand existing sales opportunities. Course includes: 
How to evaluate your export potential, product or service suitability, a basic market research plan, advertising/sales promotion/pricing, physical distribution & selection/evaluation of distributors. 
Emphasis is on the "support system" - both at home & abroad - to get the job done efficiently & successfully. Actual case histories illustrate successful techniques and show you how to avoid "pitfalls" while maximizing current opportunities for profits. Practical course workbook provides step-by-step instructions & suggestions with working checklists & diagrams to enable you to start an import or export operation internally or help you interface better with trading companies, representatives or agents abroad or in the U S. Harvey R. Shoemack is an internationally-known business columnist, Contributing Editor for COMMERCE MAGAZINE, and founder/president of The International Marketing Center,Ltd with over 25 years success in import/export as a consultant, executive and instructor. He has appeared on Oprah Winfrey as a cross cultural trade expert. 

Required workbook fee $50 per person,cash only.

1 session 

Location: 2855 N Lincoln 2nd Fl

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