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Discovery Center
Chicago’s Lifelong Learning Center


4710 IMPORT/EXPORT SEMINAR

This advanced version of "BASICS OF THE IMPORT/EXPORT BUSINESS" enables the entrepreneur, small business or even medium sized companies (new to import or export) to pursue this exciting & profitable field or expand existing sales opportunities. This course includes:
How to evaluate your export potential, product or service suitability, a basic market research plan, advertising/sales promotion/pricing, physical distribution & selection/evaluation of distributors.
Emphasis is on the "support system" - both at home & abroad - to get the job done efficiently & successfully. Actual case histories illustrate successful techniques and show you how to avoid "pitfalls" while maximizing current opportunities for profits in this exciting business! Practical course workbook provides step-by-step instructions & suggestions with working "checklists" & diagrams to enable companies or individuals to start an import or export operation internally or help you interface better with trading companies, representatives or agents abroad or in the U S. Harvey R. Shoemack is an internationally-known business columnist and Contributing Editor for COMMERCE MAGAZINE. He is also a lecturer, marketing consultant and founder & president of The International Marketing Center, Ltd, a Chicago area firm. Shoemack has successfully imported & exported products & services for over 20 yrs. He has appeared on Oprah Winfrey as a cross cultural trade expert. Required workbook fee $50 per person (cash only).

addone Sec U Sun    Jul 25      1:00pm -  5:00pm
addone Sec V Sun    Oct 17      1:00pm -  5:00pm
Class Fee: $59
1 session
Location: 2940 N Lincoln

Material Fee: $50.00

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